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Tracking & Data Integration_

Tracking and data integration are the foundation of every data-driven strategy. It's about precisely capturing, consolidating, and making information from various sources meaningfully usable.

Robust tracking, seamless integration.

Through targeted tag management, server-side tracking, and automated data pipelines, we make tracking scalable, privacy-compliant, and seamlessly integrable into data warehouses and BI systems.

Core Areas of Tracking

Tag Management

Efficient management and implementation of tracking tags for precise capture of user interactions.

Server-Side Tracking

Implementation of privacy-compliant server-side tracking solutions for highest data quality and cookie-less tracking.

First-Party Data Strategies

Development of sustainable first-party data strategies for future-proof data availability.

Cookie-less & Privacy-first Tracking

Future-proof tracking methods that respect privacy and still provide precise insights.

Data Integration & Processing

Pipelines

Building robust data pipelines for automated processing and integration of tracking data.

Real-time Data Processing

Implementation of streaming architectures for real-time data analysis and immediate insights.

Data Quality & Validation

Systematic validation and quality assurance of tracking data for reliable analysis results.

Data Warehouse Integration

Direct integration into existing data warehouse structures for unified data landscapes.