Tracking & Data Integration_
Tracking and data integration are the foundation of every data-driven strategy. It's about precisely capturing, consolidating, and making information from various sources meaningfully usable.
Robust tracking, seamless integration.
Through targeted tag management, server-side tracking, and automated data pipelines, we make tracking scalable, privacy-compliant, and seamlessly integrable into data warehouses and BI systems.
Core Areas of Tracking
Tag Management
Efficient management and implementation of tracking tags for precise capture of user interactions.
Server-Side Tracking
Implementation of privacy-compliant server-side tracking solutions for highest data quality and cookie-less tracking.
First-Party Data Strategies
Development of sustainable first-party data strategies for future-proof data availability.
Cookie-less & Privacy-first Tracking
Future-proof tracking methods that respect privacy and still provide precise insights.
Data Integration & Processing
Pipelines
Building robust data pipelines for automated processing and integration of tracking data.
Real-time Data Processing
Implementation of streaming architectures for real-time data analysis and immediate insights.
Data Quality & Validation
Systematic validation and quality assurance of tracking data for reliable analysis results.
Data Warehouse Integration
Direct integration into existing data warehouse structures for unified data landscapes.